Demand Fair Trade for cocoa farmers from the world's biggest chocolate company

Wouldn't it be great if the worlds largest chocolate/candy company would buy 'fair' chocolate? Here's a cause that needs your voice!

M&M/Mars is the largest chocolate and candy company in the world, with annual sales of more than $20 billion. M&M/Mars is the third largest private company in the USA and its three owners are each worth $10.4 billion. M&M's are the world's top-selling candy. Given these facts, M&M/Mars has the highest responsibility and the most resources to offer Fair Trade Certified chocolate. In June 2002, more than 200 faith-based, labor, environmental, child labor, and student groups signed a letter supporting Global Exchange's campaign demands - asking M&M/Mars to offer Fair Trade Certified chocolate.
Through Global Exchange's subsequent national consumer advocacy campaign, M&M/Mars has received an outpouring of requests for Fair Trade-- including more than 1,000 letters from schoolchildren, and over than 5,000 faxes and countless e-mails and phone calls from adults. In February of 2004, two coalitions of highly respected national organizations requested meetings with M&M/Mars to discuss Fair Trade purchasing, meetings which M&M/Mars unfortunately refused to hold.
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However, all of this hasn't been enough yet to persuade M&M/Mars to offer Fair Trade chocolate. Here you can find information on how to make your voice heard.

(Via Britt Bravo)

Technorati Tags: chocolate, fairtrade, m&m, mars, globalexchange